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About Us

Dress Hire and Styling

Well Chosen is an online clothing hire and styling service for special occasions. We specialise in selecting beautiful dresses; pieces that are well designed and made from beautiful fabrics so that they flatter the body and make you feel amazing.

While we don’t stock haute couture pieces such as those made by Chanel or Oscar de la Renta, there is something seriously special about the items we have chosen for you; stunning garments by talented designers that are out of the price range of most women’s budget.

We want to help women choose quality over quantity for the special occasions in life. Hiring, rather than buying a dress that you may only wear once or twice is the smart option! Think of the benefits:

  • Save money and time
  • Gain extra space in your wardrobe; no more storing a wardrobe full of garments you wear
  • infrequently
  • Try designer brands that are not available in retail stores in your location
  • Wear exclusive designers you would not be able to afford otherwise
  • Choose from a range of classic pieces; don’t be limited by the trends of the season
  • Always have a glamorous new dress for each occasion!

Curve Sizes

We are committed to providing as many dresses for hire above a size 12 as below it. Our size range runs from Australian women’s 8-16, but we have selected our larger sizes with particular consideration and expert styling advice. We are also committed to photographing these dresses on a model the same size as the wearer of the dress, letting you see how each dress looks on a specific body size rather than trying to guess if you will look anything like the “model shown wearing size 6”.

Maternity Dresses

Special occasion dress hire makes so much sense during this time; new and expectant mothers are sure to find an option which is elegant and comfortable for a christening, wedding or other event. Our maternity choices are all from Seraphine London; a favourite brand of Catherine, the Duchess of Cambridge throughout her pregnancies.

Request to Buy

We tried many of the dress hire services previously available in Australia, and it quickly became apparent that there are a prolific number of dresses for hire in a certain style, but nothing that actually reflected what we really wanted to wear.

At Well Chosen we ask our members to nominate dresses that they would like us to buy. This option does of course take some time and planning, but if you have been lusting after a special piece and cannot justify the purchase price, send a Request to Buy our way.

You can email us a request at

Please include the following details:

  • Designer
  • Garment name
  • Size requested
  • Date of the event that you would hire it for

We will* share the suggested purchase through our website and social media, and if adequate interest is indicated by our members then we will buy it!

*Not all garments are suited to being hired out or being worn multiple times. Some fabrics, or garments with embellishments that would not ship or dry-clean well multiple times will not be considered for purchase. If this is the case with your Request to Buy item we will reply advising you of this immediately.

Pop-Up Shops

Melbourne Pop-Up Shops

We operate pop-up shops in Melbourne as the demands of each season require. These days allow our clients to try on garments and are by appointment only. A list of dates can be found here.

Regional Pop-Up Shops

We know that there are stylish women all over the country, and that many of the brands that we stock are not available for sale at retail shops in regional Australia. If you’d like a chance to try on dresses from designers such as Scanlan & Theodore, Carla Zampatti or Rachel Gilbert in order to know what all the fuss (and the price tag!) is about, please book an appointment at one of our regional pop-up shops! Our list of dates and locations can be found here.

Children’s Formal Wear Hire

We have a small selection of formal and party outfits for kids from 2 – 6 years old. Hire a dress for yourself and receive significant discounts on the pieces you choose for your children.

Our Request to Buy policy also applies to children’s wear.

Christening Gowns

A christening gown is definitely an item that children will only ever wear once, so it made sense for us to offer these for hire too! Our range can be found here.

Men’s Accessories

Menswear is something we will be offering our clients at a later date. For now, we offer a range of ties, bow ties and pocket squares for hire.

If you would like styling assistance, tell us his suit and shirt colour and let us select men’s accessories that match your hired outfit.

Gift Vouchers

A Well Chosen Gift Voucher is a fabulous and stress-free way to spoil someone special! Perfect for a red-letter birthday, new Mums or as an engagement gift (especially if you gift it prior to the engagement party)!

This link will take you to the check out where you can nominate the value of the Gift Voucher and how you would like it delivered to the recipient.

*Gift Vouchers expire within twelve months of purchase and must be redeemed in one transaction.